The BRITA water filter reduces substances include chlorine and organic impurities. Also metals like lead and copper which may occur due to house piping. The BRITA water filter reduces all these substances. Taste and appearance of hot and cold drinks are improved.BRITA is also ideal for use in cooking and food preparation. With BRITA filtered water, food will develop its full flavour. Limescale in pots, kettles and other electric devices – is also reduced.